Alessandro Serratore
He founded IMAGE and leads its vision. He oversees the group’s direction, its international relationships and the creation of new areas within the ecosystem.
Chapter 014x4 International
Where it all began.
For more than ten years 4x4 International worked across Europe, building relationships with companies, professionals, distributors and partners in many sectors.
That is where we learned the trade: opening markets, matching supply and demand, holding together people with different skills.
Chapter 02The turning point
Starting again without starting from scratch.
When that model showed its limits, we chose not to stop. We kept what mattered: the people, the relationships, the knowledge of markets.
And we let the rest go. Change is something you lead, not something you endure: this is where our motto comes from, “Own the change”.
Chapter 03Today
I.M.A.G.E. is born
From the ashes of 4x4 International comes I.M.A.G.E., International Multi Asset Group Ecosystem: no longer a single business, but five areas that support one another.
An incubator that launches projects and a commercial company that takes them to market, in Italy and abroad.